I’m Aya Riyad, a growth marketing leader with 15+ years of experience helping startups and global companies turn users into real revenue.

I’ve scaled growth across SaaS, subscription businesses, and digital platforms, working across SEO, product-led growth, lifecycle marketing, and full-funnel optimization. My focus is simple: what actually moves the business forward.

Based in NYC, with international experience across multiple markets and industries, I bring a global growth perspective not one-size-fits-all strategies.

I’m also a mom to two boys, which has shaped how I work: focused, efficient, and obsessed with real results not unnecessary work.

Aya’s Lab was built to deliver smart, data-driven growth without fluff, wasted time, or agency noise.