Hi! I'm Aya.
Skip the pointless meetings. Start with a real growth audit.
I’m a growth marketing leader with 15+ years of experience helping startups and global companies turn users into real revenue. I’ve led growth across SaaS, subscription businesses, and digital platforms, working across paid acquisition SEO, product-led growth, lifecycle marketing, and full-funnel optimization.
Based in New York City, I’ve worked across international markets and industries, bringing a global perspective to growth. No cookie-cutter strategies, only what works for the business.
I’m also a mom of two boys. Motherhood has shaped how I work: focused, efficient, and obsessed with results over busy work.
Aya’s Lab was created to help companies grow smarter with data-driven strategy, clear execution, and zero agency fluff.
