Hi! I'm Aya.
Skip the pointless meetings. Start with a real growth audit.
I’m a growth marketing leader with 15+ years of experience helping startups and global companies turn users into real revenue. I’ve led growth across SaaS, subscription businesses, and digital platforms, working across paid acquisition SEO, product-led growth, lifecycle marketing, and full-funnel optimization.
Based in New York City, I’ve worked across international markets and industries, which means I don’t believe in copy-paste growth playbooks. What works in one market, product, or stage will not always work in another. Growth needs context, data, and execution.
I’m also a mom of two boys, and motherhood has shaped how I work: focused, efficient, and obsessed with results over busy work. That same mindset is what shaped Aya’s Lab: helping companies grow smarter through data-driven strategy, clear execution, and zero agency fluff.
